Unlike decorating, staging your home isn’t about personal style — it’s about creating ambiance and appeal for buyers
By Kristie Barnett
Selling your home means selling a lifestyle, but not necessarily your own. In home staging, you’re striving for a look that is fresh and welcoming yet not really taste specific. People with varying tastes need to feel that they can make the home their own if they purchase it.
This is the distinction between decorating your home and staging it to sell. It can be hard to understand at first, but if you don’t know the difference, you might not sell your house as quickly as you like.
Although everyone has different tastes in decor and furnishings, most people want a home that is welcoming, functional, peaceful and organized. Tailor your house so that buyers will describe it in those terms rather than by your style of decorating. Getting rid of clutter and having fewer but larger accessories is a great place to start.
Making sure your home isn’t taste specific doesn’t mean your rooms should be devoid of color. Instead, keep color schemes simple and dose them with an on-trend neutral, like a clean tan, a soft gray or a warm white.
If you have a distinctive decorating style — whether it’s Tuscan, shabby chic or modern — you’re going to need to scale it back a bit. If you don’t, your home will appeal to the small percentage of potential
buyers who love your chosen style. Staging is about strategic editing and depersonalizing, rather than decorating and personalizing.
Dated is dreary. Strive to stage your space with a current and fresh feel. Use updated neutrals on the walls and furnishings that are clean-lined and simple. Punches of color are great; just use them sparingly. A room arranged symmetrically and centered on the architecture reads as peaceful — one of those important aesthetics every buyer is drawn to.
This guest bedroom is full of great staging ideas. It has lots of on-trend design details, but it’s sparse on accessories and other distractions. The color palette is simple, easy on the eyes and would be attractive to both men and women. Most potential buyers would remember this appealing room long after leaving the house.
This clever arrangement draws attention to the unique architecture in the space and illustrates a smart use for the area under the stairs: an office nook. This area is nicely decorated, not staged.
If I were staging this area, I would keep the desk, chair and lamp, remove overly personal items such as family photos, and leave a few pieces of art and an attractive notebook and pen. Simple accessories can help draw attention to a functional space.
If you are updating a kitchen or bath before putting your home on the market, keep the finishes neutral and classic. This is not the time to show off your personal style. You want to broaden your buying audience by appealing to a wide variety of tastes and preferences. This bathroom would definitely appeal to buyers with either traditional or contemporary taste, and could later be personalized with the new homeowner’s preferences for color and accessories.
The bottom line is that you have to get outside your head and inside the mind of a potential home buyer. It’s very difficult to be objective about your own home, but it’s crucial if you want to sell it.
Tell us:Do you believe there’s a difference between staging and decorating? Let us know in the Comments!
Whenever a new business opens in our area, I want to be there to check it out.
So two days ago I visited the new deli at the Bay Terrace Shopping Center, Kuzina Kabaret. I was unsure at first because with my Weight Watchers diet limiting the quantity of my intake, the quality has got to be the best. And I, in the mood for an amazing salad made just the way I want it.
Jimmy, one of the owners of this new establishment who h just opened last Tuesday, did not disappoint me: he had me pick my favorite variety of fresh greens and then offered me my choice of up to 5 add ons from a huge selection. Then he chopped those delicious fresh ingredients up to perfection and added just enough dressing to satisfy my appetite and still stay within my points for all you Weight Watchers.
I recommend this place very highly. The place I amazingly clean, sparkling even, and the meats and prepared salads looked as good as everything else. Let me know what you think. As for me, this place gets 4 full charges!!
You may recognize Timothy Ho, SRES, as the “30 Under 30” Readers’ Choice winner who brought in an astounding 250,000 online votes. In addition to having his own brisk sales business, Ho, 26, had a hand in almost every one of the Energized Realty Group’s 170 sales transactions in 2011. As a four-year veteran of the business and manager of the team’s buyer specialists, Ho coaches team members in time management, strategic thinking, and productivity. “I have the ability to step out of the transaction and look at it from a different perspective,” says Ho, a former accountant with Deloitte Touche in New York. To accommodate the team’s varying levels of comfort with technology, Ho devised a prospecting database system that’s both simple to use and sophisticated enough to handle the 200 to 300 calls his office receives each month.
Tip: “Be honest, work hard, keep learning and success will follow.”
Brokers, MLSs get more control over display of property data
By Inman News Inman News®
Date: Wednesday, May 16, 2012
Popular real estate search and valuation portal Zillow is launching a program designed to improve listing data accuracy on its site through what it says will be mutually beneficial partnerships with brokers and multiple listing services.
“Zillow is committed to partnering with MLSs and brokers to get reliable and timely information to its more than 32 million unique users each month,” said Bob Bemis, Zillow’s vice president of industry relations, in a statement.
“We have a common goal to provide accurate listings for the benefit of agents and consumers.”
Zillow recently hired Bemis and Phoenix-based broker and blogger Jay Thompson as part of its partner outreach team in an effort to improve its relations with brokers and MLSs.
Under the Zillow Partnership Platform (ZPP), Zillow makes several pledges toward giving brokers and MLSs greater control over how Zillow displays listing information. These include:
Always showing the listing agent and listing brokerage adjacent to their listings and including contact information and links to broker, agent or MLS websites free of charge. Agents who sign up for a free Zillow profile receive prominent placement on their listings. In addition, the name of the data provider will always be displayed or immediately available upon request, Zillow said. Providers can also ask to have their name link back to their contact information.
All parties will be clearly identified, including listing agents, buyer’s agents, Zillow Premier Agents who buy advertising on the site, and property advertisements.
Zillow will never resyndicate, redistribute or sublicense listings for display on other sites without express written consent. This does not include Yahoo Real Estate, with whom Zillow has an exclusive advertising partnership. Zillow provides for-sale listings to Yahoo Real Estate and sells ads featuring real estate brokers and agents that appear on both sites.
Zillow will also take steps to stop scraping and misuse of listing data and monitor traffic to its network. Suspect sites will be cut off from access to Zillow.
Broker and MLS feeds will override all others.
“In the current environment, Zillow must resolve discrepancies among a myriad of data sources by removing duplicates and deciding the trump order of listings, which consumes considerable resources for everyone involved,” Zillow said in a document explaining the program to brokers and MLSs.
“ZPP is a clear solution that supports the business objectives of each party by receiving listing data from the source closest to the origin.”
In the document, Zillow emphasized that brokers and MLSs must “work together” to clean up listing data on Zillow.
“The MLSs serve a critical, but often undervalued, function of compliance and rules enforcement, which results in the best listing data available anywhere. But the impact of that data is lost if it is not delivered in a timely manner to the destinations consumers value most,” the company said.
“Frankly, real estate agents and consumers expect Zillow and the brokers (and) MLSs to work together to improve the supply chain. ZPP strives to purge stale data, while entrusting the final decision of where to publish listing information to the broker.”
Zillow also pledged:
To remove or correct listings with the wrong status or inaccurate information within one business day of receiving notice. Partner brokers and MLSs will have a direct phone number and dedicated email address to flag a listing for immediate review, Zillow said, and listings will not be reposted unless verified by the source broker or MLS. Listings will be updated at least once a day and as frequently as every five minutes.
To honor all intellectual property rights. The company will also honor any broker’s decision to opt out of sending listing data to Zillow.
To share traffic statistics on listing pages to the data feed provider.
To restrict agents to advertising or claiming only those listings they have a legal right to claim. Listing “piracy” is uncommon on the site, according to Zillow, but not unheard of. Earlier this year, two Orange County, Calif., real estate professionals reported that their listings on Zillow had been wrongfully claimed by other agents.
Not use listing data delivered to one Zillow business in support of any other Zillow business without express written consent of the provider. Zillow specifically refers to data fed to its subsidiary Diverse Solutions for use in agent websites that provide Internet Data Exchange (IDX) listings. Similarly, data licensed to Zillow for display on the Zillow portal will not be used by Diverse Solutions without permission, Zillow said.
Two MLSs dropped Diverse Solutions as a provider of IDX listings for their members’ websites after Zillow acquired the company in November. The Santa Barbara Association of Realtors, which owns the Santa Barbara MLS, cited “concerns of misuse of our data” in ending its relationship with Diverse Solutions, and said “Zillow is not a friend to organized real estate.” Diverse Solutions maintained that it “does not share data with Zillow without MLS authorization.”
Each partner MLS or broker participating in the ZPP program will be assigned a dedicated account executive. As of today, the program applies to all renewal and future MLS and broker contracts, Zillow said.
“The objective of ZPP is to create a strong contractual relationship with each partner (broker or MLS), grounded in transparency and accountability, to build a foundation of mutual respect and trust through a long-term relationship that results in increasing value for all parties,” the company said.
“Zillow is prepared to make commitments to its partners in writing as defined in the data license/contract.”
Zillow and other third-party listing portals, including Trulia and Realtor.com, have come under fire from some brokers in recent months over both listing inaccuracy and ads and lead forms for competing agents that sometimes appear next to listings on the sites.
A few brokers have decided to stop providing listings altogether to third-party sites not affiliated with a multiple listing service or Realtor association. HomeServices of America Inc. subsidiary Edina Realty announced in November that it would pull its listings from third-party real estate search sites, though the brokerage has continued to provide listings to Realtor.com, and last month was still in negotiations with the site’s operator, Move Inc.
San Diego-based broker ARG Abbott Realty Group made a similar announcement in January and, earlier this month, Austin, Texas-based brokerage the GoodLife Team stopped syndicating its listings to Trulia and canceled its advertising on the site because the firm objected to ads for competing agents appearing next to their premium listings.
Trulia has since revamped its broker offerings and in the coming weeks will remove any display advertising for competing agents from featured listings. The revamp is part of what Trulia CEO Pete Flint said was a “major investment” in the interests of brokers and a recognition that Trulia needs “to partner with the industry to be successful.”
BikeNYC.org is your one-stop site for all things that is related to bicycling in New York City.
It offers biking deals, an events calendar, tips for riders, and a map that shows all the nearby bike shops and bike stations. BikeNYC.org is the go-to source to connect with the vibrant world of bicycling in New York City.
Take advantage of Bike Month, try an event or a route in Queens, NY, if you never rode a bike before, or haven’t in awhile, check out the local stores on this website to see what deals they are having. Summer is around the corner, so now is the best time to start. Good luck and start pedaling!
It’s not everyday we see a spaceship fly by our North Queens area, however, on Friday, around 9:45AM, if you were looking up at the sky, it wasn’t a bird, or a plane, it was the Shuttle Enterprise on top of a jumbo jet flying into JFK airport. It will eventually be transported by barge to the Intrepid Sea, Air and Space Museum, which is located at Pier 86 in Manhattan.
Spring is here! If you’re ready to make the move from walking to running why not take advantage by going to the best parks in Queens, NY. Still not motivated? Why not download the app called Couch to 5K. This app is your own little personal trainer, you can take a stroll around Bowne, Crocheron, Fort Totten, or Kissena Park, listen to your music, and the app will interrupt and remind you to move faster, and keep you moving throughout the workout.
Couch to 5K program allows anyone to get started as a runner
App is simple to navigate, set up, and use
Customizable settings (e.g., turn audio alerts on or off)
Allows users to play their own music (up to 100 songs)
Record and share workouts if desired; compatible with Nike+
This 9-week program helps running beginners. Each workout is 30 to 40 minutes long (which includes a warm up and cool down). It tracks your workout history, and you can listen to your music while you run. You’ll be running a 5K in little as 9 weeks. And when you do, please run past our office (27-04 Francis Lewis Blvd.) and let us know you did it!